How does it work?

Simply play our free games and you will donate advertising revenue to children living in poverty.


Play the best games

Play the worlds top games and compete with your friends

We earn advertising revenue

Next to the game is a small advert which
pays for your donation

100% goes to charity

Every penny of ad revenue is spent on helping those in need

Our charity & constitution

Sponsoring children in The Gambia, West Africa

Our aim is simple, we want to ensure everyone has the ability to read, write and have a basic education. Education has the power to transform an entire communities future, and just £10 a month covers tuition fees, books and uniforms.

We donate 100% of the money raised on this website to the school, and guarantee 100% of your donation goes directly to helping the children. All UK admin costs are paid for by the founders.

Our Revenue & Donation Model

Advert Revenue

Advertising revenue is calculated on a RPM basis (revenue per thousand views).


current advertising CPM.

This means the total income from 1 advert is currently £0.0002)

100% Donated

We refresh our adverts on average every 30 seconds, which means you donate:


minutes of school tuition per ad

This means the total income from 1 advert is currently £0.0002)

Future Expansions & App Developments

Current partnerships & future developments

We're looking to expand in all areas of this project, from digital and operational development to our network of partners. We'll be adding more and more features to the app and website, with the next release including Facebook Login, Leaderboards and New Game improvements. If you'd like to get involved, please don't hesitate to get in touch! You can email directly at or visit our contact page.

About LoveGiving

We are a start up social enterprise & charity

Hey, I'm Reuben Armstrong, the founder of LoveGiving. I have developed a simple model that calculates a free donation (from playing games) through advertising revenue. I've designed & developed and the iOS & Android app with no profit in mind, and 100% of the proceeds of this project will be donated to children who need it hte most. I'd love to hear your feedback to help grow this project, so please feel free to email me on

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